YIYAOKOUJIWEIDAIBIAODEWUJINJIXIECHANYE，SUIZHESHICHANGXUQIUDEZENGDA，YAOKOUJIYIJINGBURULEKUAISUFAZHANDEHUANGJINSHIJI，TONGSHIWUJINJIXIEXINGYEYESUIZHIDAFUTISHENG。MIANDUIGUONEIWAIQIYERONGHEJIAKUAI，CUJINLEXINGYENEIZIYUNZUOQUYUHUOYUE，TONGSHIYAOKOUJIWUJINDEQIYEJIANGCHUXIANFENHUADEQUSHI。

  WUJINJIXIESHICHANGJINGZHENGRIQUJILIE QIYELIANGJIFENHUAJIAJU

  1.行业内资本运作将趋于活跃

  ZAIJINGZHENGDEHUANJINGXIA，WEILEHUODEYOULIDEJINGZHENGDIWEIHETIGAOJINGZHENGLI，CHANYEZIBENSHIXINGYEYUNXINGDELINGYIGEZHUTI。2004NIANSUBOER、HUADIXIANHOUSHANGSHI，HONGBAOYEZAIWEISHANGSHINULI，WANHEDEZIBENSHICHANGYUNZUOYEBUHUIYINYUYUEMEIYAZHONGZUSHIBAIERTINGZHI。CONGZIBENJIAODUJIANG，DANGQIANDEZHUYAOTEDIANSHIZIBENDEKUOZHANGZAIJIAJU。CONGJINGZHENGXINGWEISHANGKAN，QIYEJIANZIYUANGONGXIANGDEHEZUOZAIZENGJIA。

  2.企业分化将进一步加剧

  WEILAIJINIANJIANGSHIWUJINXINGYEDEGAOSUZHENDANGQI，ZHEIZHONGGAOSUZHENDANGDAILAIDEZHIJIEHOUGUOSHIDAOZHIMUQIANWUJINCHUWEIPINPAIZHENYINGZHONGFENHUADEQUSHIKUODA。YUJIJINHOUJINIANZHENZHENGNENGGOUZAISHICHANGSHANGCUNHUODEWUJINQIYEMEIYOUXIANZAIZHEIMEDUO。DANWUJINXINGYEDEZHEIZHONGGAOSUZHENDANGJIANGDAILAIJUDADEJIHUI，ZHENDANGDEJIEGUOJIANGHUISHISHICHANGYUNZUOGENGJIALIXING。

  3.渠道竞争将日益激烈

  YOUYUGUONEIWUJINCHUWEICHANPINGONGGUOYUQIU，ZHILIANGYALIZENGDA，XIAOSHOUQUDAOCHENGWEIGUANJIANDEJINGZHENGYINSUZHIYI，GEFANGDUIQUDAODEZHENGDUORIQUJILIE。YIFANGMIAN，CHUDIANSHENGCHANCHANGJIAJIAQIANGLEDUILINGSHOUZHONGDUANDEKONGZHI，LIZHENGJIANSHAOXIAOSHOUHUANJIE，JIESHENGXIAOSHOUFEIYONG，SHIXIAOSHOUQUDAOXIANGZHUANYEHUAFANGXIANGFAZHAN，QIYEXIAOSHOUMOSHICHAOZHENENGTONGSHISHIYINGDUOYANGSHICHANGDEFANGXIANGFAZHAN。LINGYIFANGMIAN，XIAOSHOUYEFAZHANDEQUSHISHIDAXINGJIADIANLIANSUODIANDEDIWEIBUDUANSHANGSHENG，DUIXINGYEDEKONGZHINENGLIZENGQIANG，CANYUBINGYINFALEYIQIANZHUYAOYOUZHIZAOSHANGZHUDAODEJIAGEJINGZHENG。

  DAXINGLINGSHOUSHANGPINGJIEQIGUANGKUODESHICHANGFUGAIMIAN、CAIGOUGUIMOHECHENGBENYOUSHI，ZAICHANPINDINGJIA、HUOKUANJIAOGEDENGFANGMIANDUISHENGCHANQIYEDEKONGZHINENGLIJIANGRIYIZENGQIANG。

  TONGSHI，SHICHANGDUIWOGUOWUJINCHANPINDEYAOQIUYEHUIZHUBUFAZHANBIANHUA，DUIZHONGGUOCHANPINDEZHILIANG、BAOZHUANG、GONGHUOQIXIANDOUHUIYOUGENGGAODEYAOQIU，SHENZHIZHUBUYANSHENDAOSHENGCHANGUOCHENGHECHANPINDEYANFA，JIANGCHANPINYUHUANJINGBAOHU、NENGYUANZIYUAN、RENWENHUANJINGJIEHEQILAI。