YIYAOKOUJIWEIDAIBIAODEWUJINJIXIECHANYE,SUIZHESHICHANGXUQIUDEZENGDA,YAOKOUJIYIJINGBURULEKUAISUFAZHANDEHUANGJINSHIJI,TONGSHIWUJINJIXIEXINGYEYESUIZHIDAFUTISHENG。MIANDUIGUONEIWAIQIYERONGHEJIAKUAI,CUJINLEXINGYENEIZIYUNZUOQUYUHUOYUE,TONGSHIYAOKOUJIWUJINDEQIYEJIANGCHUXIANFENHUADEQUSHI。
WUJINJIXIESHICHANGJINGZHENGRIQUJILIE QIYELIANGJIFENHUAJIAJU
1.行业内资本运作将趋于活跃
ZAIJINGZHENGDEHUANJINGXIA,WEILEHUODEYOULIDEJINGZHENGDIWEIHETIGAOJINGZHENGLI,CHANYEZIBENSHIXINGYEYUNXINGDELINGYIGEZHUTI。2004NIANSUBOER、HUADIXIANHOUSHANGSHI,HONGBAOYEZAIWEISHANGSHINULI,WANHEDEZIBENSHICHANGYUNZUOYEBUHUIYINYUYUEMEIYAZHONGZUSHIBAIERTINGZHI。CONGZIBENJIAODUJIANG,DANGQIANDEZHUYAOTEDIANSHIZIBENDEKUOZHANGZAIJIAJU。CONGJINGZHENGXINGWEISHANGKAN,QIYEJIANZIYUANGONGXIANGDEHEZUOZAIZENGJIA。
2.企业分化将进一步加剧
WEILAIJINIANJIANGSHIWUJINXINGYEDEGAOSUZHENDANGQI,ZHEIZHONGGAOSUZHENDANGDAILAIDEZHIJIEHOUGUOSHIDAOZHIMUQIANWUJINCHUWEIPINPAIZHENYINGZHONGFENHUADEQUSHIKUODA。YUJIJINHOUJINIANZHENZHENGNENGGOUZAISHICHANGSHANGCUNHUODEWUJINQIYEMEIYOUXIANZAIZHEIMEDUO。DANWUJINXINGYEDEZHEIZHONGGAOSUZHENDANGJIANGDAILAIJUDADEJIHUI,ZHENDANGDEJIEGUOJIANGHUISHISHICHANGYUNZUOGENGJIALIXING。
3.渠道竞争将日益激烈
YOUYUGUONEIWUJINCHUWEICHANPINGONGGUOYUQIU,ZHILIANGYALIZENGDA,XIAOSHOUQUDAOCHENGWEIGUANJIANDEJINGZHENGYINSUZHIYI,GEFANGDUIQUDAODEZHENGDUORIQUJILIE。YIFANGMIAN,CHUDIANSHENGCHANCHANGJIAJIAQIANGLEDUILINGSHOUZHONGDUANDEKONGZHI,LIZHENGJIANSHAOXIAOSHOUHUANJIE,JIESHENGXIAOSHOUFEIYONG,SHIXIAOSHOUQUDAOXIANGZHUANYEHUAFANGXIANGFAZHAN,QIYEXIAOSHOUMOSHICHAOZHENENGTONGSHISHIYINGDUOYANGSHICHANGDEFANGXIANGFAZHAN。LINGYIFANGMIAN,XIAOSHOUYEFAZHANDEQUSHISHIDAXINGJIADIANLIANSUODIANDEDIWEIBUDUANSHANGSHENG,DUIXINGYEDEKONGZHINENGLIZENGQIANG,CANYUBINGYINFALEYIQIANZHUYAOYOUZHIZAOSHANGZHUDAODEJIAGEJINGZHENG。
DAXINGLINGSHOUSHANGPINGJIEQIGUANGKUODESHICHANGFUGAIMIAN、CAIGOUGUIMOHECHENGBENYOUSHI,ZAICHANPINDINGJIA、HUOKUANJIAOGEDENGFANGMIANDUISHENGCHANQIYEDEKONGZHINENGLIJIANGRIYIZENGQIANG。
TONGSHI,SHICHANGDUIWOGUOWUJINCHANPINDEYAOQIUYEHUIZHUBUFAZHANBIANHUA,DUIZHONGGUOCHANPINDEZHILIANG、BAOZHUANG、GONGHUOQIXIANDOUHUIYOUGENGGAODEYAOQIU,SHENZHIZHUBUYANSHENDAOSHENGCHANGUOCHENGHECHANPINDEYANFA,JIANGCHANPINYUHUANJINGBAOHU、NENGYUANZIYUAN、RENWENHUANJINGJIEHEQILAI。